Ecommerce growth consultancy
Altavega conducts comprehensive audits, plans and prioritises growth with your stakeholders, and executes complex, high-budget replatforming projects for large-scale ecommerce brands.
Prefer to talk? Call 0333 014 3324.
Services
Customised, collaborative support to help your business achieve its direct-to-consumer goals.
A comprehensive review of your store, technology, data and trading operation, producing a clear picture of where growth is being held back.
We work with your stakeholders to plan and prioritise ecommerce growth, so the whole business is behind a roadmap that is sequenced by impact and effort.
We specialise in executing complex, high-budget replatforming projects for large-scale ecommerce brands, from platform selection to launch and beyond.
Insights from customer behaviour and website analytics drive a continuous programme of optimisation across conversion, retention and trading.
Approach
Every engagement follows the same disciplined path, whether it is a targeted review or a full replatform.
A comprehensive audit of your ecommerce operation to establish what is really driving, and limiting, growth.
Working with your stakeholders to plan and prioritise the opportunities into a roadmap the business can commit to.
Hands-on delivery, from replatforming programmes to individual improvements, integrated with your existing team.
Insights from customer behaviour and analytics feed a data-driven cycle of measurement and improvement.
We pride ourselves on a personal touch: integrating seamlessly with your existing team and enhancing its internal expertise, rather than creating a dependency on ours.
We have led ecommerce from inside retailers, delivered for them from the agency side, and built direct-to-consumer brands of our own. That blend shapes practical advice that survives contact with the real world.
No fixed packages. Support is shaped around your goals, your team and your stage of growth, and delivered alongside the people who will own it afterwards.
Decisions are made on customer behaviour and website analytics, not opinion. Measurement is set up early so that every change can be judged on the numbers.
About
Altavega was founded in 2021 by Max Cartwright-Wilson as a consulting and advisory vehicle providing marketing, ecommerce and technology strategy to ambitious UK brands. Engagements have covered replatforming, full-funnel marketing strategy and ecommerce operating-model design.
Max has worked in retail ecommerce and digital growth since 2015, across high-growth and scale-up environments, and is currently Chief Marketing Officer at DUSK.com, a UK digital-first homeware retailer. His first engagement there through Altavega was to lead the replatforming of the ecommerce and technology estate: a Shopify Plus migration, ERP integration and the foundations of the data and measurement infrastructure.
An earlier career leading IT infrastructure in the public sector still informs how he thinks about the technology and data layer underneath ecommerce and marketing.
Request a meeting using the form and we will schedule you in. Tell us where you are, where you want to be, and we will come back with an honest view of how to get there.
Or call 0333 014 3324